berita2.com Jumat, 25 Mei 2012

berita2.com (Malang): Pengguna sepeda motor di Indonesia menunjukkan trend yang terus meningkat dari tahun ke tahun.  Pabrikanpun berlomba-lomba untuk merebut pasar dengan trend dan model semakin variatif.  

Dari berbagai macam varian yang inovatif tentu sangat diminati masyarakat.  Bukti dari berminatnya masyarakat pada sepeda motor adalah populasi yang ada sekarang mencapai 25 juta unit di seluruh Indonesia.

Fenomena inilah yang dibidik oleh pabrikan lokal PT. Anugerah Cendrawasih Sakti Motor yang ada di Pakisaji, Kabupaten Malang, Jawa Timur. Pabrikan ini mengeluarkan produk sepeda motor dengan merk Happy.  

Dengan kapasitas produksi perbulan rata-rata 36.000 unit tidaklah mengherankan apabila Happy motor mampu mewarnai dan bersaing didunia otomotif Indonesia.

“Kualitas Happy jangan diragukan, dengan harga yang kompetitif dan terjangkau, ” papar Budi Santoso, Nasional Marketing Manager Happy Motor.  Dari harga yang ditawarkan Rp 9 jutaan sampai dengan harga sepeda motor sport yang hanya Rp. 13 jutaan.  

Terbukti Happy motor mampu merebut pasar untuk segmen menengah kebawah.  Untuk sepeda motor Multibrand (non Jepang), “Happy masih yang teratas penjualannya” terang Budi Santoso.  

Varian Happy motor yang ditawarkan terdiri dari jenis bebek ada Sporty R, Jet ZR, New Faster dan jenis sport ada Master Piece 200, Swift 200 R, Nexium.  Budi juga menambahkan, “Bahkan di Malang sendiri Happy mampu merebut pasar Suzuki yang notabene produk Jepang.  Happy bisa ranking 3 penjualan terbanyak setelah Honda dan Yamaha.”

Dan dalam waktu dekat ini, diperkirakan bulan Februari Happy motor akan mengeluarkan 3 varian baru.  3 Varian ini, dua adalah jenis bebek dan 1 jenis matic. Pencapaian ini tentu sangat menggembirakan dikala ekonomi Indonesia masih mengalami kelesuan. Produk lokal yang dipercaya dan mampu bersaing dengan produk non lokal.

Happy motor juga akan ekspansi ke Indonesia Timur dan eksport ke Timor Leste. Wilayah tersebut dipandang  sangat strategis untuk pasar sepeda motor.  Dan tentu kepercayaan tersendiri, negara tetangga mau mengimpor sepeda motor produksi Indonesia seperti Happy motor ini.   

“Semua wilayah sudah tercover, Jawa, Sumatera, Sulawesi, Kalimantan juga Bali.  100 persen Indonesia. Dijamin kualitasnya” Budi meyakinkan.

Kalau kita mau menilik berbagai jenis dan merk sepeda motor non Jepang yang beredar di Indonesia, memang hanya Happy motor yang mampu bertahan.   Dan diakhir keterangannya, Budi  mengatakan kalau ingin punya sepeda motor Happy bisa dengan pembelian tunai ataupun kredit. (heri)

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